Big Business

Susan Bloomstone Susan@BootyPop.com	Lisa Reisler Lisa@BootyPop.com

TV's top reality stars have it, pop stars sing about it, and the hottest celebrities in town flaunt it. And if two, self-made entrepreneurs have their way, every woman in the country can now instantly have it.

“It” is rounded, curvy, lifted backsides, made possible by Booty Pop® padded panties. The panties that have revolutionized fashion to turn flat behinds into fab bootys much like the padded bra reinvented cleavage.

Booty Pop® panties are the creation of self-made entrepreneurs, Susan Bloomstone and Lisa Reisler. As co-creators, they have seen their invention explode on the fashion and news scene, featured on national shows like The Today Show, The View, Entertainment Tonight, The Tonight Show with Jay Leno, Good Morning America, and among the fashion pages of leading magazines. Celebrities are now touting the many benefits of Booty Pop® panties, and TV Talk Show Host Kelly Ripa is now a fan, adding, “I may never take these off!” Curvy, rounded bootys are all the rage, and to attain that bootylicious look, women of all ages have looked to harsh gym squat regimens and risky cosmetic surgery. Bloomstone, a former PBS producer, read a New York Times article about the dramatic increase in the rate of buttock implant surgery, and immediately thought “There has to be a better way.” Bloomstone contacted former Fashion Director and longtime friend Lisa Reisler, who designed the Booty Pop® panties, with a name inspired by the “bootylicious” pop culture that is so prevalent.

The fun and flirty Booty Pop® line has been specially coordinated with candy, including colors like Pink Cotton Candy, Black Licorice and Blueberry Gumdrops, to sizes that range from extra sweet for small to super sweet for extra large.

As Reisler points out, “Booty Pop® panties are about helping women of all ages look and feel their best, without the risk. Women are no longer focused on making the booty disappear but attaining the best booty possible.”

Four hundred and fifty million pairs of jeans are sold in the USA each year and woman on average try on nine pairs of jeans trying to find the perfect fit. The first question they ask is, “How do these jeans make my butt look?"

Booty Pop® panties adds lift, accentuates curves, and deliver a rounder, sexier booty. Made of a soft cotton and a specially-engineered spandex blend, the panties are machine washable. The Booty Pop® undergarment is easy to wear and clothing instantly fits and looks better. More importantly, it's as comfortable under jeans as it is under designer gowns.

Booty Pop® panties will soon be available in a variety of colors and styles. In early April, the panties will become available at major retail chains nationwide.